Quality product
Product quality.
When customers believe they’re getting top-of-the-line product or an item from a trusted brand, shoppers dig deeper into their pockets. In fact, a 2018 Deloitte holiday shopping habits report found when it comes to the importance of a product, 71% of respondents said they look for high-quality items and trusted brands when buying.
No brand or retailer is perfect, but those who let product quality slide to the back burner, will more likely see problems reoccur. So what kind of problems?
Here’s four reasons your product quality can make or break your business in today’s market what you can do to fix it:
It’s no secret that people talk about your brand online. What they say can make you a hero or a villain. And in a super connected world, it doesn’t take long for a customer experience to trend on Twitter.
You don’t have to spend too much time to think of a brand that’s earned negative press recently. Sadly, it’s a little harder thinking of a company highlighted positively for their customer experiences.
