Heavy Discount in sale
Call them flash sales, secret sales or private sales, they all mean one thing: deals that promise heavy discounts for a limited period of time. A concept that is extremely popular abroad, online flash sales have now found their way into India. But how is an online flash sale different from a store sale that luxury brands and designers often hold?
an Indian flash sale portal, explains the difference: “While both processes help suppliers liquidate their excess inventory, our main difference (when compared with brick and mortar stores) is the reach that we provide as our customers can buy the merchandise from any part of the country.”
It’s hard not to reach for your wallet instantly when you come across a deal promising a 50% discount. Such heavy discounts are par for online sellers, who even claim to offer up to 70% discounts. But it’s tough to determine the genuineness of these. As most sceptical buyers will tell you, sellers often hike the mark-up price and then offer a heavy discount. For instance, a flash sale portal was offering a designer handbag from Coach on 23 February at a discounted rate of Rs 16,999, claiming the ..
